Anderson Partners' advertising and marketing services have been successful in building nutritional supplement and nutraceutical products like Culturelle and Ultragrain. The agency's unique credentials are gathered from their broad experience in the health continuum, spanning the retail supplement, health food and healthcare channels, as well as from their expertise in the food and food ingredients industry. This experience affords Anderson Partners insights into strategy, trends, core executional tactics, and competitive activity, helping clients achieve a premium price and position for their products.