While conducting best practice research for a client, I stumbled upon ADM’s site and was astonished by how much emphasis they place on digital media. Not only did it serve as an excellent site for me to gather insights on ADM’s current marketing approach, it’s a great outlet of information for its customers. Nearly everywhere you turn on the site, you can find PDFs and media clips, including product line catalogs, ingredient sell sheets, print ad campaigns, radio spots and industry-specific brochures. This information is always strategically placed in the right-hand column of each page, which affords users time-saving accessibility.