Anderson Partners Food Ingredient Marketing, a full-service advertising and marketing communications firm specializing in the global food ingredient industry, is celebrating 30 years in the business. While the agency is reflecting on the major milestone with a commemorative logo and an internal celebration planned for later this year, most of the team’s 30th anniversary is focused on the next 30 years.
The Future of Anderson Partners
“We’re proud of our achievements over the last 30 years and the foundation that our former CEO, the late Mark Hughes, helped set for our agency,” said Deb Murray, president and co-owner of Anderson Partners. “At the same time, we know that in order to be truly successful in today’s competitive environment, we need to look ahead to identify new resources and opportunities continuously.”
Anderson Partners Food Ingredient Marketing was built on the belief that the most successful business relationships start with honesty and transparency. Since 1989, the agency has remained committed to that promise, working with iconic regional, national and international clients like Ardent Mills, Chiquita, ConAgra Brands, Corbion, CSM Bakery Solutions, Hormel Ingredient Solutions, Kraft Heinz Ingredients and Tree Top.
Progression is Key
The leadership team encourages continuous growth, learning and hard work in a fun, collaborative environment. Anderson Partners Food Ingredient Marketing also has a progressive view of what it means to care for employees, offering competitive benefits packages that include automatic employer-contributed 401K plans, paid parental and family leave, and medical, dental and vision options. The female-owned agency even offers a private nursing area for new mothers.
The team regularly attends key industry trade shows to connect clients with valuable trade media and stay up-to-date on the latest trends. Many of the team members are also actively involved in prominent trade associations and frequently share insights at industry events as well as through the company’s blog and social media channels.
“We know our success has always been about one thing — the people,” said Murray. “Our longevity is a direct reflection of the collaborative partnerships between our team and our amazing clients, who turn to us for our smart creative, strategic thinking and passion for helping them succeed.”