Anderson Partners Launches QR Code at IFT

Here’s an example of how we will be using QR codes at this year’s IFT Show. Go ahead. Scan the code. It will take you to a landing page that includes real time Twitter feeds for IFT, Anderson Partners and our president’s own Twitter feed. It also includes a brief description and links to our website, blog and group on LinkedIn.


Show attendees receive so much collateral at tradeshows that it is important you find a way to stand out. So, instead of handing our prospects pages of information on us, we decided to compile all of that information in one handheld place—a unique URL address that our prospects could visit via their phone by snapping a picture of our QR code. This functionality also allows them to bookmark our page to review at a later time, or instantly share the page via email or text message which will extend our reach.

We built this landing page in-house so there were no costs involved except for our time. Even so, we are excited to determine our ROI and the success of this tactic. To measure this, we have set up tracking on our landing page and will be checking in during and after the show to see how it’s working. We’ll be sure to share these results with you when they come in. This test is also important to us because we are curious to see how many food ingredient-ites are familiar with and already have the capability to scan QR codes. It may be more than you think! Stay tuned …