Your total package for food ingredient marketing success

By specializing in B2B food ingredient marketing, we focus our skills and talents on the challenges of this ever-changing industry to best understand what works, where the industry is heading and how to get you to where you want to be.

“We guide your marketing so that your teams can have more impactful conversations.”
Deb Murray
Deb Murray President

A Comprehensive Program:

Many of these services overlap each other, but all of them are meant to work together. THAT’S when you end up with a comprehensive food ingredient buyer’s journey designed around your company’s needs and initiatives.

Strategic – Knowing and articulating where your brand stands in the scope of the industry and where the opportunities are 

  • Market Research 
  • Branding and Positioning 
  • Planning 

Sales Enablement – The vital tools your team needs to generate quality leads and develop a seamless, engaging buyer’s journey  

  • Account-Based Marketing 
  • Sales Support 
  • Trade Show Booth Design and Coordination 
  • Email Marketing, Automation and Reporting 
  • CRM Support 

Campaign Development – All the services and skills to shape the story of your brand 

  • Paid Media 
  • Content and Creative for all Platforms 
  • Social Media 

PR – Showing your audience the expertise behind your team and positioning them as leaders in their fields 

  • Media Outreach 
  • Crisis Communications 
  • Media Training 
  • Reporting/Metrics 

We never stop improving

We’re always working hard to stay at the top of our game. Here’s how:

  • Industry association memberships
  • Taking part in trade show activities
  • Maintaining long-standing relationships with trade media editors and publishers
  • Publishing industry insights written by our team of experts

Here are some of the ways we work with our clients to help make their marketing initiatives a success. 

Like building a house, we believe that the branding process starts with a good foundation. Through discovery, research and analysis, we develop a structure that looks distinctly like your brand and is designed to last.

We meet your audience where they are with data-driven insights, imaginative thinking and engaging ideas.

Good design and smart messaging can move people. We create work that inspires people to act — customized to your business’ marketing goals.

This just in: We know a thing or two about great public relations work. We help show your audience the expertise behind your team, positioning them as leaders in their fields, while shaping the story of your brand.

When it comes to an integrated marketing campaign, social marketing in the B2B world plays an important role in effectively communicating your brand’s messaging.

A good campaign should be seen. Our media planning department makes sure of that, by getting your content in the right publications and in front of the right people so it can have the biggest impact.

We believe in the beauty of an integrated marketing plan. We create marketing strategies that complement each other, and take into account our clients, their goals and the markets they serve.

Need an eye-catching booth design? We’ve done it. An engaging presentation for potential clients? No problem. We help put you in front of your targets – both on and off the trade show floor – to help you reach, interact and engage with them.

Need to know what the competition is up to? Identify gaps in your messaging? We dive deep to pinpoint insights and information that can empower better decisions for your brand.

We never stop improving

We’re always working hard to stay at the top of our game. Here’s how:

  • Industry association memberships
  • Taking part in trade show activities
  • Maintaining long-standing relationships with trade media editors and publishers
  • Publishing industry insights written by our team of experts

B2B food ingredient marketing — it’s not just what we do, it’s ALL we do

Staying on top of all things food ingredient marketing extends beyond the work we do for clients. Our team members keep their savvy through involvement with key organizations and events (and eagerly taste-testing new products whenever we can). Look out for us the next time you’re at these shows!

We also leverage our long-standing relationships with media partners so that our clients are top of mind when publishers are looking for insights from industry leaders. These connections also help us to negotiate the best rates for paid media.

And if you’re eager to learn about what’s making an impact on the world of food ingredient marketing, we’re always eager to share our team’s thinking on our Insights page.

Staying specialized benefits us and our clients. Want to work together? Reach out now.

Here's the team that can get it done.

Everyone on our team has two things in common: a hunger for great marketing and the skills to bring your story to life. 

Deb Murray

Deb Murray

President
Deb oversees the agency's day-to-day activities and is responsible for its strategic direction and growth.
Fun Fact

At 17, Deb hit a deer with her car, put it in her backseat and took it home to make deer sausage. 

Krista Meisinger

Krista Meisinger

Chief Financial Officer
In addition to her human resources and management duties, Krista oversees the administrative and financial operations of the firm.
Fun Fact

Krista was the first employee hired at Anderson Partners in 1989. 

Dan Swoboda

Dan Swoboda

Director of Creative Services
Dan leads the creative department in everything from concept and brand development, to print and digital design and production direction.
Fun Fact

Dan used to play acoustic guitar for his school’s elementary choir.

Liz Malmberg

Liz Malmberg

Director of Account Service
Liz works with our clients to develop strategic marketing communications, oversees trade media public relations for clients and the agency, and leads new business development.
Fun Fact

In college, Liz was on the flag line with the marching band, performing during the halftime show at the Rose Bowl and two Alamo Bowl games. 

Trish Holmes

Trish Holmes

Production Artist/Production Manager
Trish's wide variety of talents means she assists with everything from designing artwork for clients, to developing timelines and estimates for projects.
Fun Fact

During the summer, Trish participates in bracket races with her 1968 Buick Wildcat. She once competed against her husband in a race and won. 

We're Hiring!

Your Name Here!

Copywriter
If you’ve got a great eye for detail and the ability to craft eye-catching headlines (and more!), then we want to meet you!
Fun Fact

Dan used to sing in a barbershop quartet. 

OPENING: COPYWRITER

Chelsy Aquila

Print and Digital Art Director
Chelsy is a creative problem solver that understands how to wield the right mix of digital and print technologies to best communicate with your audience.
Fun Fact

Chelsy is crazy good at creating lifelike pumpkin carvings. Her proudest carvings include Alan Rickman and Chadwick Boseman. 

Ginny Allumbaugh

Director of Media Services
Ginny works with media outlets to explore new touchpoints and ensure our clients' communications reach the right audiences.
Fun Fact

Ginny is a Friends fanatic. Her vast knowledge of the show has enabled her to win local trivia competitions. 

Want to get to know us better?

Interested in how we can help?

CONTACT US

Curious to join our team?

OPENING: COPYWRITER

We're Hiring!

COPYWRITER

We’re looking for someone with the talent and creativity to write content for a variety of mediums. If you’ve got a great eye for detail and the ability to craft eye-catching headlines (and more!), then we want to meet you! Check out the job posting and send your writing portfolio, resume and cover letter to Krista Meisinger at humanresources@andersonpartners.com.