Meg Smith

If you want the best marketing strategy, concepts and content, you have to hire the best marketing team to make it happen. Enter creatives. They’re a different type of people, that’s for sure. But what creatives do you need on your food ingredient marketing team? Identifying the right talent to build up your marketing team …

How to Hire Creatives to Your Food Ingredient Marketing Team Read More »

Everyone is on social media. Well, 4.7 billion people are. And there’s a good chance that many of them are in your same B2B industry. If you know you should be running a B2B social media strategy but are still holding back, let’s break down some of the top excuses we hear about why companies aren’t active …

Knocking Down the Top Excuses We Hear About Not Doing B2B Social Media Marketing Read More »