Anderson Partners Food Ingredients has previously highlighted BakeMark’s advertising tactics, and we were excited to receive an email invitation to view BakeMark’s latest edition of their digital magazine, Bakin’ n Rockin’.
The playful email blast provides an all-access link to BakeMark’s latest e-zine, which spotlights one influential baker, showcases their creations and offers a brief business background. The e-zine also contains features on production ideas, merchandising tips and product trends.
This monthly online publication has a great playful spin, draws readers to the content and even contains animation that helps make for an interesting, interactive read. This tactic is a great way to give customers the spotlight, while encouraging readers to discover more about the industry or stay in tune with the latest production information. We give BakeMark a standing ovation!