Here is an editorial from Baking Buyer about how BakeMark USA is using Twitter. BakeMark says its customers are online and it wants to get information out quickly to them. It’s interesting to note that BakeMark is not using Twitter to promote its products, but instead, tweets business-building ideas, new recipes and decorating tips, industry information and upcoming trends twice a day. You can follow them at twitter.com/BakeMark.
