We recently received the latest email blast from bakingbuyer.com, which focuses on Discovering America’s Bakeries. Sponsored by the California Raisin Marketing Board, Baking Buyer provides a weekly look at bakers across the U.S., highlighting their success stories and business insights.
This latest email features a visit to the historic Graeter’s Bakery in Cincinnati, and includes a video, discussing their need for consistent branding and the processes they took to revitalize the marketing centered around their bakery.
The remainder of the email blast showcases baking news, specifically including a three-part video series informing viewers on a new product from the California Raisin Marketing Board. These product demonstrations, filmed with a chef, show all of the necessary steps for making breakfast bread.
This email is another unique way to reach customers and also provide a direct path back to your company’s website. It also provides a very interactive experience for the reader, via the high-quality and informative selection of videos.