One of the biggest challenges for food ingredient marketers is customer engagement—getting the attention of customers, capturing their interest in your products and services and converting that into sales. To help food ingredient marketers overcome that challenge, our team of experts continually researches the most successful B2B food ingredient marketing communications industry-wide to develop a set of best practices that have proven to be highly effective in generating awareness, creating engagement and building strong sales relationships with key audiences.
We recently published a report that showcases these best practices in action with insights into how they help overcome the challenges of customer engagement. We are firm believers that there is no one silver bullet when it comes to utilizing these best practices. They are most effective when implemented within a strategic, integrated marketing communications plan—as it better positions you to engage with prospects and customers in the environments they’re in and on the communication platforms they’re using.