California Raisins are back again with their successful, annual America’s Best Raisin Bread Contest. This year marks the fifth year for professional and student bakers to submit up to three original raisin bread formulas into the contest.
As you may have read in our previous blog posts regarding their annual contest, this year, rather than use video marketing to promote their event, California Raisin sent an email with photos of last years category and grand prize winners. This is a great way to encourage participation from bakers and student bakers as it showcases their peers, and gives them the inspiration and determination to be one of the nine winners to receive industry recognition for their work, as well as a five-day trip to sunny California.
California Raisin has done a great job of using fresh marketing tactics year over year to help promote their America’s Best Raisin Bread Contest. We’d love to hear about the different marketing tactics you’re using to promote your events. Leave us a comment below!