Promotional marketing pieces: we’ve all seen them. Most of us use them. Some of us even make them. A brochure here, a sample there. But not Caravan Ingredients’ new marketing campaign for nosh’em—an on-the-go, nutritious snack with appeal for both kids and adults. When visiting the 2010 IBIE show, we were able to view the snack’s marketing pieces. As opposed to just the traditional one-page handout, nosh’em had an array of promotional pieces. From die-cuts and mini booklets, to stickers and pins, the nosh’em look and tone was carried across each piece, all used in a distinct way to either introduce the new snack or detail its ingredients, nutrition information and more. A very fun and effective use of marketing and, as you can see, grabbed our attention from the get-go. Congratulations to Kerrie Medlicott and the team at Caravan.