Campaigns

Traceability Tools Becoming More Prevalent in Food Ingredient Marketing

We recently wrote a post regarding the new traceability tool for consumers that Fresh Express (a Chiquita company) launched earlier in the spring. With one of the first consumer-targeted tools in the produce channel, Fresh Express clearly took an early lead in B-to-C traceability positioning. Traceability tools have received renewed interest for their B-to-B applications […]

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New Traceability Tool Gives Chiquita’s Fresh Express® an Edge

Consumers are increasingly interested in knowing where their food comes from. Sustainability initiatives and the growing interest in local sources of food have added pressure on food companies to provide more information on the traceability of the ingredients in their products. Chiquita’s Fresh Express brand has launched a new online tool that lets consumers find

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Product Sample Packaging

Product sample packaging offers an often overlooked opportunity for compelling customer communications. Nearly all food ingredient companies send out product samples to their customers and prospects. The most effective companies are the ones using their product sampling as customer communications programs. Whenever we talk to a new food ingredient company, I will always ask them

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Communications for Sustainability Programs

Sustainability programs and eco-friendly initiatives are gaining traction at many major food ingredient companies. The reason for the growing attention can be traced to the success of high-profile programs like Wal-Mart’s “Sustainability 360” program that reduced packaging and shipping costs $2.4 million last year; or Nestle Waters Arrowhead and Poland Springs bottled-water brands that reduced

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