AKA Best Practices
Bush Brothers unveiled a new online campaign directed toward consumers for Bush’s Baked Beans. It’s an online dating site where your protein of choice can find its side dish soul mate—its sidemate. As an already popular side dish, Bush is taking its baked beans to the next level by incorporating the popular food into dozens […]
Bush is Single and Ready to Mingle Read More »
A familiar, but new, look in the form of an updated corporate identity package was unveiled recently by Grain Processing Corporation (GPC). The image update includes a new logo and a redesigned Web site with a modern, global look and feel. GPC announced the corporate branding initiative with a press release to the trade and
Updated Image Helps Build Brand Identity Read More »
Two industry association blogs that are branded well and have a good presence are California Raisins and National Peanut Board, found at these respective sites: http://blog.loveyourraisins.com http://energyforthegoodlife.org Best practices these sites have incorporated: 1. Create a unique URL address. Have fun with it. But make sure that it represents your brand and
Food ingredient-focused trade publications have started to utilize blogs as well. This blog from bakingbuyer.com is targeted toward retail bakers and utilizes one baker’s personal life experiences to generate content. The blog provides insights into different bakeries and bakers by highlighting features that set them apart and have made them successful. There are two key
Trade Publication Blogs Read More »
Blogs are considered one of many social media tools in the mix that can provide targeted information to customers/prospects. Like most social media tools, blogs offer an outlet for conversations that are relaxed and informal—and consequently more open and inviting. Blogs provide an opportunity for your company to present a new face and to relate
Does your company utilize a blog? Has this been a successful tactic for you? Read More »
You may be surprised to learn that there is an easy answer to this question. Is your audience engaged in these channels? Do you have relevant information to provide to them? If you answered yes to both of these questions then it is worth your time. Social media is an inexpensive tactic to execute. The
Should food ingredient companies invest in social media? Read More »
RCA HOSPITALITY SUITE ENTERTAINS ATTENDEES Following the Expo, there were a number of events designed to engage customers directly with ingredient company executives. On-site was the RCA hospitality suite, which was sponsored by Carla’s Pasta, Gum Technology, Franklin Foods and Cryovac. While some of the sponsors used the space to showcase new food or beverage
RCA Show: On- and Off-Site Events Read More »
MOOSE BALLS” SAMPLES WERE A CO-BRANDING HIT A wide range of ingredient companies captured the attention of the corporate chefs and culinary execs at the 2010 Research Chefs Association (RCA) conference in Phoenix. As usual, the chefs ate up nearly all of the food samples offered at the Expo booths and at an array of
RCA Show: Samples and Giveaways Read More »
Product sample packaging offers an often overlooked opportunity for compelling customer communications. Nearly all food ingredient companies send out product samples to their customers and prospects. The most effective companies are the ones using their product sampling as customer communications programs. Whenever we talk to a new food ingredient company, I will always ask them
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