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AKA Events

We Want Your Thoughts on Virtual Trade Shows

With virtual IFT on the books and more trade shows moving to online-only events, we want your input! Answer the survey below to share how your company is adapting to this new format.

Exhibiting at a Virtual Trade Show

Top Tips for Taking Your Booth Online In the post-pandemic era, trade shows are going online to keep attendees safe and adhere to health restrictions in cities across the U.S. Online trade shows, like their physical counterparts, can still be a good way to bring together industry professionals from across the country to share ideas …

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Anderson Partners Food Ingredient Marketing Looks Ahead As It Celebrates 30 Years

Anderson Partners Food Ingredient Marketing, a full-service advertising and marketing communications firm specializing in the global food ingredient industry, is celebrating 30 years in the business. While the agency is reflecting on the major milestone with a commemorative logo and an internal celebration that’s planned for later this year, the majority of the team’s 30th …

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Which Food and Beverage Commercials Scored Big During Super Bowl LIII?

Every year leading up to the Super Bowl, our team of food ingredient marketing experts gets just as excited about the high-budget, star-studded commercials as we do about the actual game. And this year was no exception. In fact, several of us thought this year’s commercials were more exciting than what took place on the …

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Top Ten Tips for Social Media Marketing at Food Industry Trade Shows

In the food ingredient industry, social media is becoming one of the most popular ways to engage with current/potential customers and trade media before, during and after trade shows. By successfully integrating social media into your trade show marketing strategy, your company will be better equipped to reach and engage with target customers and prospects, …

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Recapping the Top Trends from IFT18

Still catching up after the whirlwind of IFT18? As one of the biggest trade shows for our clients and the industry, IFT’s Food Expo is always a great opportunity to witness well-known food ingredient names in action and explore the excitement that surrounds the show. Plus, there are always plenty of delicious samples to try! …

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