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AKA Events

Exhibiting at a Virtual Trade Show

Top Tips for Taking Your Booth Online In the post-pandemic era, trade shows are going online to keep attendees safe and adhere to health restrictions in cities across the U.S. Online trade shows, like their physical counterparts, can still be a good way to bring together industry professionals from across the country to share ideas …

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Anderson Partners Food Ingredient Marketing Looks Ahead As It Celebrates 30 Years

Anderson Partners Food Ingredient Marketing, a full-service advertising and marketing communications firm specializing in the global food ingredient industry, is celebrating 30 years in the business. While the agency is reflecting on the major milestone with a commemorative logo and an internal celebration that’s planned for later this year, the majority of the team’s 30th …

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Top Ten Tips for Social Media Marketing at Food Industry Trade Shows

In the food ingredient industry, social media is becoming one of the most popular ways to engage with current/potential customers and trade media before, during and after trade shows. By successfully integrating social media into your trade show marketing strategy, your company will be better equipped to reach and engage with target customers and prospects, …

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