Insights

Does your company utilize a blog? Has this been a successful tactic for you?

Blogs are considered one of many social media tools in the mix that can provide targeted information to customers/prospects. Like most social media tools, blogs offer an outlet for conversations that are relaxed and informal—and consequently more open and inviting. Blogs provide an opportunity for your company to present a new face and to relate […]

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RCA Show: On- and Off-Site Events

RCA HOSPITALITY SUITE ENTERTAINS ATTENDEES Following the Expo, there were a number of events designed to engage customers directly with ingredient company executives. On-site was the RCA hospitality suite, which was sponsored by Carla’s Pasta, Gum Technology, Franklin Foods and Cryovac. While some of the sponsors used the space to showcase new food or beverage

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RCA Show: Samples and Giveaways

MOOSE BALLS” SAMPLES WERE A CO-BRANDING HIT A wide range of ingredient companies captured the attention of the corporate chefs and culinary execs at the 2010 Research Chefs Association (RCA) conference in Phoenix. As usual, the chefs ate up nearly all of the food samples offered at the Expo booths and at an array of

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Product Sample Packaging

Product sample packaging offers an often overlooked opportunity for compelling customer communications. Nearly all food ingredient companies send out product samples to their customers and prospects. The most effective companies are the ones using their product sampling as customer communications programs. Whenever we talk to a new food ingredient company, I will always ask them

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