Insights

RCA Show: Samples and Giveaways

MOOSE BALLS” SAMPLES WERE A CO-BRANDING HIT A wide range of ingredient companies captured the attention of the corporate chefs and culinary execs at the 2010 Research Chefs Association (RCA) conference in Phoenix. As usual, the chefs ate up nearly all of the food samples offered at the Expo booths and at an array of […]

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Product Sample Packaging

Product sample packaging offers an often overlooked opportunity for compelling customer communications. Nearly all food ingredient companies send out product samples to their customers and prospects. The most effective companies are the ones using their product sampling as customer communications programs. Whenever we talk to a new food ingredient company, I will always ask them

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