ConAgra Mills has been hard at work, raising money and spreading a message to increase awareness of childhood hunger. Six custom-designed rail cars were created in partnership with General American Transportation Corp. and Feeding America. The rail cars read, “1 in 4 children in America struggles with hunger. Join us and donate at feedingamerica.org.” Each rail car will travel across the United States on more than 25,000 miles of track.
Mills Rail CarAs these rail cars provide advertising to raise awareness and funding, scale-model replicas are also on display in The Great Train Story, an exhibit at the Chicago Museum of Science and Industry.
In other fundraising efforts, Mills hosted its second annual summer charity golf tournament. The tournament raised $100,000 for Feeding America and will specifically support the food bank’s BackPack Program, which provides weekend meals to children in need.
Mills hopes that their fundraising events and custom rail cars will urge others in the industry to join their efforts to fight childhood hunger and become involved in solution efforts.
As these rail cars provide advertising to raise awareness and funding, scale-model replicas are also on display in The Great Train Story, an exhibit at the Chicago Museum of Science and Industry.
In other fundraising efforts, Mills hosted its second annual summer charity golf tournament. The tournament raised $100,000 for Feeding America and will specifically support the food bank’s BackPack Program, which provides weekend meals to children in need.
Mills hopes that their fundraising events and custom rail cars will urge others in the industry to join their efforts to fight childhood hunger and become involved in solution efforts.