Skip to content
Anderson Partners

  • What We Do
  • Who We Are
  • Work
  • Insights
  • Contact
Anderson Partners

Damage Control in the Form of Marketing

Products in the food industry can be rather temperamental, forcing companies to not only fix the problem, but relay that fix to its customers. Big question is: how does one best do that? A great example of what to do in this situation is Chiquita’s Chiquita To Go. Recently, Chiquita experienced some customer dissatisfaction with the short shelf life of its bananas. In response, this international marketer, distributor and producer of fresh fruit came up with a new marketing solution to help its customers sell to their customers.

chiquita

Thus came Chiquita To Go. Chiquita positioned bananas as the perfect grab-and-go snack for its customers’ shoppers. They created new Chiquita To Go merchandising to make it easy for its customers to position, as well as created a website to explain all of the details, including informational videos and testimonials from satisfied customers. This marketing approach, in conjunction with the Web component, has already been successful for Chiquita. Not only has the company made its customers happy, it has generated a new way to position its product and increase overall sales.

 

Post navigation
← Previous Post
Next Post →
  • What We Do
  • Who We Are
  • Work
  • Insights
  • Contact
Anderson Partners

Devoted to the world of B2B food ingredient marketing, we help companies connect with customers in today’s ever-changing marketplace.

402-341-4807

444 Regency Parkway Drive, Suite 311
Omaha, NE 68114

WORK

  • Hormel Ingredient Solutions Brand System
  • Corbion The Baker’s Take Content Marketing
  • Ardent Mills Pizza Expo Trade Show
  • CSM Bakery Whole Grain, Greek Yogurt Muffins
  • Chiquita Fruit Solutions Sampling Program
  • Hormel Ingredient Solutions Manufacturing Animations
  • Kraft Heinz Ingredients Brand Launch
  • Midwest Laboratories Branding and Positioning
  • Land O’Lakes Ingredients Snack Landscape Campaign

INSIGHTS

  • Taking a Multichannel Approach to Your B2B Marketing Touch Points in 2023 
  • How to Hire Creatives to Your Food Ingredient Marketing Team
  • Knocking Down the Top Excuses We Hear About Not Doing B2B Social Media Marketing
  • Industry Insights from Petfood Forum 2022
  • What We Learned from 2022’s IFT Expo
  • LinkedIn Advertising ROI: Choose the Right Ad for Your Food Ingredient Marketing Campaign
  • How to Create a Social Media Strategy You Can Stick To 
  • Where Ingredient Brands Can Leverage Plant-based Food Trends
  • 5 Key Elements of Great Landing Pages
  • Simple Ways Food Ingredient Marketers Can Use LinkedIn to Create Content
  • 3 Ways to Boost Your Email Marketing Efforts in 2022
  • 3 Ways to Bridge the Gap Between Sales and Marketing
  • 5 Ways to Boost Your B2B LinkedIn Strategy
  • How to Formulate Impactful Content
  • Getting to the Point with Top-of-Funnel Content
  • Sales and Marketing Teams of the World, Unite!

Copyright © 2023 Anderson Partners | Privacy Policy