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Damage Control in the Form of Marketing

1 minute of reading

Products in the food industry can be rather temperamental, forcing companies to not only fix the problem, but relay that fix to its customers. Big question is: how does one best do that? A great example of what to do in this situation is Chiquita’s Chiquita To Go. Recently, Chiquita experienced some customer dissatisfaction with the short shelf life of its bananas. In response, this international marketer, distributor and producer of fresh fruit came up with a new marketing solution to help its customers sell to their customers.

chiquita

Thus came Chiquita To Go. Chiquita positioned bananas as the perfect grab-and-go snack for its customers’ shoppers. They created new Chiquita To Go merchandising to make it easy for its customers to position, as well as created a website to explain all of the details, including informational videos and testimonials from satisfied customers. This marketing approach, in conjunction with the Web component, has already been successful for Chiquita. Not only has the company made its customers happy, it has generated a new way to position its product and increase overall sales.

 

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WORK
WORK
  • Methodist Brand Campaign
  • Ardent Mills Product Branding
  • Hormel Ingredient Solutions Brand System
  • Corbion The Baker’s Take Content Marketing
  • Ardent Mills Pizza Expo Trade Show
  • My SchoolBucks Promotional Campaign
  • Alice Buffet Outstanding Teacher Award Nomination Campaign
  • CSM Bakery Whole Grain, Greek Yogurt Muffins
  • Chiquita Fruit Solutions Sampling Program
  • Hormel Ingredient Solutions Manufacturing Animations
  • Kraft Heinz Ingredients Brand Launch
  • Midwest Laboratories Branding and Positioning
  • Land O’Lakes Ingredients Snack Landscape Campaign
  • Ardent Mills Flour Bag Redesign Materials
INSIGHTS
INSIGHTS
  • Preparing for an Uncertain Trade Show Landscape
  • The Power of Personalization
  • Why 2021 Will Be the Year of the Rebrand
  • 5 Things Your Business Should Be Doing (Or Doing More Of)
  • The Perfect Time to Evaluate Your B2B Communications
  • 5 Benefits of Working with a PR Partner
  • Effective Crisis Communications Strategies for Food Ingredient Marketers
  • Marketing Your Capabilities When the Innovation Clock is Ticking
  • Best Practices for B2B Food Ingredient Marketers

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