OLYMPUS DIGITAL CAMERAHands down, Dawn wins the award for best booth at IBIE. I may be biased, in that all show long they offered me all the free coffee and doughnuts I could consume.

OLYMPUS DIGITAL CAMERAAfter a quick look around, it was clear that the Dawn booth operated as a well-oiled machine. Dawn was afforded a lot of booth space and did a great job of utilizing it effectively.

–  Doughnuts constantly came out of the oven in the baking center, and were distributed and housed in clear display cases, similar to those at a retail bakery.
–  The self-serve and fully serviced coffee stand provided fresh coffee, mints and brownie bites.
–  Business was booming, and sales meetings were taking place at the spacious tables in both the conference area and between the supply and logistics displays.
–  Friendly product demonstrations drew visitors in while they relaxed with a sweet treat.

OLYMPUS DIGITAL CAMERAAll in all, there was steady and busy traffic to the booth, helping to draw others in to see what the buzz was all about.