After a few long hours of walking up and down the aisles of blue carpet at the 2010 IBIE Expo, my shoulders hurting from carrying pounds of free collateral and goodies, I came across the Dawn Food Products booth.
Hands down, Dawn wins the award for best booth at IBIE. I may be biased, in that all show long they offered me all the free coffee and doughnuts I could consume.
After a quick look around, it was clear that the Dawn booth operated as a well-oiled machine. Dawn was afforded a lot of booth space and did a great job of utilizing it effectively.
– Doughnuts constantly came out of the oven in the baking center, and were distributed and housed in clear display cases, similar to those at a retail bakery.
– The self-serve and fully serviced coffee stand provided fresh coffee, mints and brownie bites.
– Business was booming, and sales meetings were taking place at the spacious tables in both the conference area and between the supply and logistics displays.
– Friendly product demonstrations drew visitors in while they relaxed with a sweet treat.
All in all, there was steady and busy traffic to the booth, helping to draw others in to see what the buzz was all about.