Del Monte Fresh Produce® has launched its Teacher Monday Cash for Classrooms—a contest for educators to win cash and fresh produce for their classrooms. Teachers have to write an essay explaining what they would do with the winnings, and students, parents and the public vote for their favorites. Every Monday, for five weeks, 10 teachers with the most votes will win $1,000 in cash and produce. To promote the contest, Del Monte has done a great job at fully utilizing social media outlets, including a Facebook page specifically for the contest, the Del Monte Twitter account and uploading a video on Vimeo—a site similar to YouTube, where members can post their videos. Overall, Del Monte has tapped into a majority of the social media available to them and has seen success in having done so.