Due to Domino’s Pizza’s recent success in the advertising game—having caught up to the popularity of pizza moguls, Pizza Hut and Papa John’s—it’s worth taking note of the company’s continued marketing efforts. In recent months, Domino’s has launched a website called “Behind the Pizza” to help promote its fresh ingredients—from vegetables to proteins to cheeses. This website takes visitors to virtual farms, all across the U.S., where Domino’s ingredients are actually produced. Visitors can earn points by playing games, viewing pictures or watching a story of how each ingredient gets to the pizza. We’ve written about virtual simulation before; it’s a great way to engage the customer, while also remaining informative. Yet again, another great step Domino’s is taking to advertise and market its pizza as top quality.