Before you get sick of hearing about yet another eat-healthy marketing approach, let’s take a look at Culver’s—a food chain known nationwide for its quick-serve comfort foods. A big obstacle Culver’s faces, in regards to the health-trend takeover, is the perception that Culver’s is not a healthy option. In an attempt to shake that stereotype, Culver’s has started a community-based program called Mindful Choices. The program involves community outreach to health care providers, fitness clubs and corporate wellness programs, as well as in-restaurant offers for guests, including full meal examples that fall under 500 calories. Check out the Mindful Choices collateral piece here.