HORMELIn its new contract manufacturing print ad, Hormel Foods uses a whole lotta white space—a design tactic that makes most marketers cringe. Full-page ads are expensive and, as prime real estate, marketers want to make sure they effectively utilize the space to convey a strong message. What’s unique about the Hormel Foods Contract Packaging ad is the lack of food photography, the use of three colors, and the short and sweet messaging. With little white space in a content- and image-covered magazine, this ad will beckon readers to take notice.