Hormel Foodservice offers a new feature on its Web site called “My Files.” My Files is an online storage tool to bookmark preferred recipes, articles and product pages. A user creates an account, and accesses it with a username and password. This feature is unique because it offers culinary, marketing and R&D an easy way to store helpful information. The benefit to Hormel is that it will likely increase repeat traffic to its Web site. This, in turn, will increase the length of time someone spends on the site, as well as their engagement, which could aid in potential sales.