It’s not enough to just get your product to market anymore. With today’s fast-paced product development timelines, when manufacturers start to get onboard with a market trend, they’re already too late. In order to succeed in today’s changing product landscape, food manufacturers have to get their product from the drawing board to the delivery truck faster than ever before. The multiple-year development timeframe isn’t ambitious enough to keep up with consumer demands. So, what’s a manufacturer to do?
Big brands are getting creative and trying new approaches to solve the speed-to-market puzzle. Eager to take a bite out of the success of smaller, more nimble companies which are able to churn out products in shorter timeframes, food manufacturers are trying new solutions to be first to the shelf. Can bigger brands adapt to this new market in order to stay competitive?