Satisfying Gen Z’s Appetite

Generation Z, which includes individuals born between 1995 to 2010, is quickly becoming one of the most powerful groups our economy and food industry has ever seen. As a result, it’s becoming increasingly important for B2B food ingredient companies to communicate effectively with these up-and-coming customers. With the right strategies and tools, your team will be more likely to successfully engage with Gen Zers through B2B marketing. Download our report to learn:

  • The major characteristics associated with Generation Z
  • How Gen Z consumers are driving change in the food and beverage industry
  • B2B marketing strategies for successfully engaging with Gen Z customers
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