Generation Z, which includes individuals born between 1995 to 2010, is quickly becoming one of the most powerful groups our economy and food industry has ever seen. As a result, it’s becoming increasingly important for B2B food ingredient companies to communicate effectively with these up-and-coming customers. With the right strategies and tools, your team will be more likely to successfully engage with Gen Zers through B2B marketing. Download our report to learn:
- The major characteristics associated with Generation Z
- How Gen Z consumers are driving change in the food and beverage industry
- B2B marketing strategies for successfully engaging with Gen Z customers
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