Kraft Food Ingredients has announced the hiring of Anderson Partners Food Ingredient Marketing as their official agency of record to manage their business-to-business marketing communications efforts.
Partnering with Kraft Food Ingredients
The company specializes in developing and providing cheese, dairy, confectionery, condiments and sauces for various applications. They are a part of The Kraft Heinz Company.
Andrew Scribner, vice president and general manager, stated, “Anderson Partners’ marketing experience in food ingredients and their involvement in the industry will be an asset to the team. We’re eager to tell the Kraft Food Ingredients story, particularly how we deliver quality, safety, innovation and service. Working with Anderson Partners will help us communicate the value of today’s Kraft Food Ingredients to our customers and how we can help them make their products more successful in today’s marketplace.”
Mark Hughes, CEO of Anderson Partners, said, “Our team is excited to work with such a well-loved, iconic brand. They have such a powerful story to share, and we look forward to collaborating with them to communicate it to their customers. This is a new era for them and we’re eager to be a part of it and to use our B2B marketing expertise to help them accomplish their marketing goals.”
See Related: Anderson Partners Portfolio
About the Company
Kraft Food Ingredients is a trusted, customer-driven partner to food manufacturers looking for the finest ingredient solutions, including cheese, dairy, confectionery, condiments and sauces. Headquartered in Glenview, Illinois, and built on a renowned history of success and a foundation of quality, Kraft Food Ingredients is the B2B ingredient division of The Kraft Heinz Company—the world’s fifth-largest food and beverage company. With the unequaled resources of a global leader, including employees in 40 countries, the company helps customers impact today’s marketplace through proven performance, iconic brand solutions, innovative technologies and world-class service.
For more information on Kraft Food Ingredients, visit www.kraftfoodingredients.com.