Kraft Food Ingredients has announced the hiring of Anderson Partners Food Ingredient Marketing as their official agency of record to manage their business-to-business marketing communications efforts.
Kraft Food Ingredients specializes in developing and providing cheese, dairy, confectionery, condiments and sauces for a variety of applications. Kraft Food Ingredients is a part of The Kraft Heinz Company.
Andrew Scribner, vice president and general manager of Kraft Food Ingredients, stated, “Anderson Partners’ marketing experience in food ingredients and their involvement in the industry will be an asset to the Kraft Food Ingredients team. We’re eager to tell the Kraft Food Ingredients story, particularly how we deliver on quality, safety, innovation and service. Working with Anderson Partners will help us communicate the value of today’s Kraft Food Ingredients to our customers and how we can help them make their products more successful in today’s marketplace.”
Mark Hughes, CEO of Anderson Partners, said, “Our team is excited for the opportunity to work with such a well-loved, iconic brand. Kraft Food Ingredients has such a powerful story to share, and we look forward to collaborating with them to communicate it to their customers. This is a new era for Kraft Food Ingredients, and we’re eager to be a part of it and to use our B-to-B marketing expertise to help them accomplish their marketing goals.”
ABOUT KRAFT FOOD INGREDIENTS
Kraft Food Ingredients is a trusted, customer-driven partner to food manufacturers looking for the finest ingredient solutions, including cheese, dairy, confectionery, condiments and sauces. Headquartered in Glenview, Illinois, and built on a renowned history of success and a foundation of quality, Kraft Food Ingredients is the B-to-B ingredient division of The Kraft Heinz Company—the fifth largest food and beverage company in the world. With the unequaled resources of a global leader, including employees in 40 countries, Kraft Food Ingredients helps customers make an impact in today’s marketplace through proven performance, iconic brand solutions, innovative technologies and world-class service.
For more information on Kraft Food Ingredients, visit www.kraftfoodingredients.com.