LiteralDepictions2I’ve noticed some food ingredient manufacturers utilizing literal depictions of benefits in their print advertising. Above are examples of this from Danisco and FMC BioPolymer. While these ads will definitely get noticed, due to the different nature of the creative approach, the message seems to be lost. I believe the audience can connect with this strategy, but it has to be more creative and not so literal. This strategy works best when the double meaning is subtle and allows the reader an opportunity to make the connection on their own. What do you think?