Maintaining Brand Consistency Through Multiple Web Sites

GrainCorpScreenshotsBrian D. Till and Donna Heckler, authors of The Truth About Creating Brands People Love, said, “Keep your brand simple and consistent.” Words to live by. When it comes to branding, it’s not about flash, and it’s not about glam. It’s about establishing a look that accurately represents your product or service, and continues to do so in all communications. When GrainCorp Malt—an international malt supplier that has production facilities spanning three continents—wanted to develop an online presence for itself and subsidiary companies, Anderson Partners helped by setting an objective to not only build design consistency across three Web sites, but to also maintain the integrity of the respective brands. Each site offers a similar layout and look and feel, which successfully creates individual brand identities and synergy between all three. Visit the sites at:, and