At the 2010 International Baking Industry Exposition, the National Honey Board promoted its baking website—BakingWithHoney.com. The site is filled with tips on how honey can be used for a variety of new product ideas, and provides the latest technical information on how honey improves bakery foods’ flavor profiles and processing attributes. Visitors can view recent honey formulations, new products monthly and featured bakeries that incorporate honey into its products. The site even has three spin-off sites for baking with honey—“Snacking with Honey,” “Candy with Honey” and “Dairy with Honey.” With all of these resources in one site, the National Honey Board is continuing to help bakers with formulation assistance, marketing and new product development.