Nestlé is a globally recognized brand, and has achieved this status by continuing to incorporate innovation. In 2009, Nestlé started a collection of Recipe Postcards—downloadable postcards featuring an original Nestlé creation. Every month, Nestlé introduces a featured recipe—main course, side dish, beverage or dessert—partnered with an appetizing, professional-looking photograph of that prepared dish. These postcards can then be printed and mailed directly to a friend. While many companies are providing innovative recipes, Nestlé has found a way to put a unique spin on it. It is a great initiative that not only shares the possibilities of the Nestlé products, but also shows Nestlé’s continued flare for innovation.