Millennials are now the largest living generation and will make up fifty percent of the workforce by 2020. The customer landscape is changing with this generation coming of age and food ingredient suppliers are being directly affected. We developed a meta-study which explores millennials as the new customers for food ingredient suppliers. It explains how to communicate and build meaningful relationships with these new millennial B2B customers.
There are numerous research studies regarding millennials as consumers and employees. However, there is very little information about millennials as B2B customers. Due to the lack of information and this fast changing environment, we have compiled this meta-study with correlations from our research surrounding millennials in different aspects of their lives. We have also provided tactics and advice on how to communicate and build business relationships with this generation.
This meta-study gives insight, provides advice and suggests communication tools to accomplish the goal of building these new customer relationships with millennials.
To download your free copy of “The Next Generation of B2B Customers” click here.