New Ingredients Web Portal Has Social Connections

seewhatsworking2Anderson Partners Food Ingredients has launched a new web portal that connects online industry content with rich social media connections and delivers a valuable new resource for food ingredient marketing executives. With both standard and mobile versions, the portal provides a convenient way to access ingredient news, trends and discussions—all in one place.

We created our first portal as a landing page to support a QR-code promotion that we launched at IFT 2011. The response was very positive, so we built the new portal to provide our clients and our industry friends with even better access to our content.

The industry news feeds follow all the biggest food manufacturing customer companies. Our blog tracks important trends, and features examples of recent marketing communication programs from the major ingredient suppliers. Social media channels offer robust discussions with marketing executives, R&D leaders and culinary innovators.

The portal links multiple platforms together. There are two Twitter feeds, one from @APFI that features industry news, while @markhughesfood offers trends and commentary. Our LinkedIn discussion group Food Ingredient Marketing Communications (FIMC) connects to hundreds of industry executives. The main website provides a library of industry best practices and examples. Our goal is to provide a rich resource that ingredient marketers can use to make their programs work even better.

Take a look and let us know what you think. You can access the portal at