New research, completed by Anderson Partners Food Ingredients, provides a close look at the B-to-B marketing communications programs and best practices currently having the most success in the food ingredient industry. The primary objective of the research was to identify key areas of focus for food ingredient marketing communications programs in 2010 by measuring usage and attitudes toward specific marketing tactics. The sample audience for the study consisted of marketing communications professionals from national food ingredient companies selling ingredient products into manufacturing, food service, bakery, beverage and other industries.
The results of the research are now available in a summary report titled Best Practice Research Report for Food Ingredient Marketers. The report addresses the key challenges that mar-com execs face in identifying and reaching their targets, as well as the strategies and tactics that are working to connect them with their customers.
The report covers a range of relevant marketing communications topics, including the general state of mar-com programs, best trade show tactics, how to engage prospects and measuring ROI. There is also a section on B-to-B use of social media among food ingredient companies. These industry best practices offer insights into new programs and fresh ideas that can be used to add value to existing marketing programs.
Copies of the report are available by contacting Anderson Partners Food Ingredients.