With the 2012 Institute of Food Technologists (IFT) Annual Meeting and Food Expo around the corner, many exhibitors have started promoting their booth presence and what products they’ll be featuring at the trade show.
As part of their IFT promotion, we’ve received weekly emails from Corn Products/National Starch. Each email features one of the samples they will be offering at their booth and highlights their ingredient products they are using.
A great attribute of the email is a link that takes you to a landing page where more details are provided about the Corn Products/National Starch booth along with their roster of presenters for the technical sessions. The website not only provides details about the show, but its main page showcases an image of the Corn Products/National Starch booth. This is a nice element and it gives attendees an idea of what to look for when they arrive at the show.
Corn Products/National Starch has done a great job of marketing their presence at the 2012 IFT Expo. As we get closer to the show itself, it will be interesting to see what tactics other food ingredient companies use to promote their show presence.