RC Fine Foods has entered into the already crowded sodium reduction ingredient market with its new line of reduced sodium bases for soups, sauces and gravies. The new bases maintain the desired flavors but significantly reduce the overall levels of sodium. The product varieties include chicken, beef, seafood and vegetable, so the sodium reduction possibilities are practically endless.
As part of the new launch, RC Fine Foods created a brand identity for the new line using the names “Healthy Foundations” and “Smart Sodium 400.” This premium positioning for the brand helps give it a high-quality feel and should help connect with targeted customers in food service. Check out more details about Smart Sodium 400 here.
We congratulate vice president of sales and marketing, Gary Cohen, and his team at RC Fine Foods. They have done a great job of positioning and differentiating their new reduced sodium product line.