The Baking Channel on bakemag.com recently launched a social media video that featured Kretchmar’s Bakery from Beaver, PA. This video is a part of their tour, Discovering America’s Bakeries.
Lincoln Kretchmar, of Kretchmar’s Bakery, discussed why his company invested in social media and also shared some best practices he follows regarding social media marketing:
- Social media is great for marketing and branding and can help build up your image.
- It is a cost-effective way to communicate effectively with customers.
- Post frequently—Kretchmar’s Bakery currently posts at least once a week.
- Social media can be ineffective if done wrong—only post things that are engaging to your audience. It is about what is pertinent to your customers, not necessarily what is pertinent to you.
By following these best practices, Kretchmar’s Bakery has been effective in building relationships with its customers and increasing the bakery’s brand exposure. We’d love to hear what social media marketing best practices you follow and the success you’ve had. Leave us a comment below!