Some of you may already be familiar with the self-proclaimed Supermarket Guru, Phil Lempert. Phil is a leading food industry analyst, journalist and trend-watcher, and is a spokesperson for ConAgra Foods. Working with various ConAgra brands and its retail partners, Phil helps communicate strategies on saving money, healthier eating and food trend information to America’s shoppers. Each week on SupermarketGuru.com, Phil posts a New Product Review video. In these videos, Phil reviews five new products and rates them based on taste, value, health, ingredients, preparation, appearance, packaging and sustainability—dubbing the product either a hit or a miss. In the videos, Phil uses an interesting mix of footage and supers. As he talks through the products, he displays the actual product, product name, breakdown of the ratings and price. Even more interesting is the New Product Review page layout. To the right of the footage is a transcript of what Phil is saying about each product, including a link to the product’s website. It’s definitely an interesting approach to spicing up traditional video clips—making video an even more effective addition to your website.