A recent qsrmagazine.com article, Competition on Aisle Five, discusses the competition quick-serve restaurants (QSRs) are facing with grocery store prepared and ready-to-eat foods. Packaged Facts—a leading publisher of market research in the food, beverage and consumer packaged goods demographic sector—recently generated a new report titled “Prepared Foods and Ready-to-Eat Foods at Retail: The New Competition to Foodservice.” According to the report, consumers are searching for two things—value and one-stop-shop convenience. Supermarket-prepared foods are expected to grow 7 percent from 2010 to 2011. This definitely presents an opportunity for food ingredient suppliers. Because, while consumers want value and convenience, the doors for innovation opportunities within the supermarkets are wide open. Consumers are already making the trip to the store more often than QSRs, so take advantage and find a way to get your ingredients in the supermarket.