Land O’Lakes, Inc. Hires Anderson Partners for Business-to-Business Marketing Communications of Ingredients

Land O’Lakes, Inc. has hired Anderson Partners to help with their global business-to-business marketing communications efforts. Land O’Lakes, Inc., headquartered in Minneapolis, Minn., offers food manufacturers worldwide quality dairy ingredients. With a continuous milk supply from their 3,200 dairy farmer members and control over a vast supply chain, Land O’Lakes, Inc. ensures a consistent, quality …

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Nu-Tek Food Science Wins Advertising Excellence Award

Nu-Tek Food Science was recently awarded an Advertising Excellence Award by Baxter Research Corp. for its trade magazine print ad introducing Nu-Tek Food Science’s Advanced Formula Potassium Chloride sodium-reduction ingredient product. The award was presented to Nu-Tek Food Science in recognition of outstanding overall readership of this advertisement as compared to all other advertisements appearing in the March 26, 2013, issue of Food Business News.

Chiquita Brands and Amcor Flexibles Win Packaging Award

Fresh Plaza recently posted an article announcing Chiquita Brands and Amcor Flexibles winning first prize in the coveted UK Packaging Awards, “Flexible Pack of the Year” category, with Chiquita Super Crunchy Fruit Chips—a convenient single-serve snack made from 100-percent naturally dried fruits. In the article from Fresh Plaza, Claudio Finol, packaging manager, Chiquita Brands stated, “When developing Super Crunchy Chips, we knew that …

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Kraft Introduces iPhone App

How and where you reach your target market has changed dramatically over the past 20 years. In recent years, more and more food ingredient companies have embraced the Internet and social media. One innovative phenomenon is iPhone applications. A successful example of this is Kraft’s new application called the iFood Assistant. iFood offers consumers how-to …

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Danisco Makes Solution Search Simple

  There’s a reason why instructions are listed in a 1-2-3 format—it’s easier to follow. That’s exactly how Danisco offers solutions for its customers. Have a problem with a food or beverage you’re making? Need a solution? Choose an industry, an application within that industry, the effect you desire, and voila! You instantly have your …

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Communicating Sustainability

In a previous blog post, we wrote about the growing activity inside food ingredient companies to communicate their various efforts at establishing viable and credible sustainability programs. Industry marcom execs have been challenged to expand their communications to a wider variety of internal and external audiences. Several food ingredient companies have implemented comprehensive communications plans …

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