B2B Customers

Millennials: The New B2B Decision Makers in the Food Industry and How to Reach Them Online

As the largest generation in the U.S. labor force, millennials (generally defined as people born between 1980 and the early 2000s) hold a lot of power in the business world. With nearly 73 percent of millennials involved in purchasing decisions for their companies, they have become an important audience for B2B food ingredient marketing—and their …

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The New Customers for Food Ingredient Suppliers

A Study on Effective Communication with the New B2B Millennial Customer The customer landscape is changing for food ingredient suppliers—organizational changes are taking place as baby boomers transition out of the workforce and millennials become more prevalent. Several of our food ingredient clients have told us that with this shift, they have faced challenges, specifically …

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