b2b food ingredient marketing

Five Strategies for Successful B2B Food Ingredient Marketing on Facebook

A common misconception among marketers is that Facebook isn’t where business-to-business (B2B) professionals go to engage with customers and prospects. That couldn’t be further from the truth. B2B decision makers are on Facebook — a lot. If your food ingredient company doesn’t already have a Facebook page, you could be missing out on hundreds of …

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B2B Food Ingredient Marketing Trends to Watch For in 2019

As the new year kicks into high gear, we are starting to see many food ingredient companies launching new campaigns and marketing materials that fit today’s evolving food industry. Below, we’ll discuss the current food ingredient marketing landscape and the trends that are emerging as the new generation of B2B customers assert their presence and …

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