B2B Social Media

Eight Tips for Successful B2B Food Ingredient Marketing on Twitter

Twitter is the second most popular social network for B2B marketers, with nearly 80 percent of business professionals using it to distribute regular content. And with more than 330 million monthly active users and 500 million tweets sent per day, it’s one of the largest, rapid-fire news sources for just about everything. In fact, many …

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Five Strategies for Successful B2B Food Ingredient Marketing on Facebook

A common misconception among marketers is that Facebook isn’t where business-to-business (B2B) professionals go to engage with customers and prospects. That couldn’t be further from the truth. B2B decision makers are on Facebook — a lot. If your food ingredient company doesn’t already have a Facebook page, you could be missing out on hundreds of …

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Five Tips for Successful B2B Food Ingredient Marketing on LinkedIn

In today’s digital age, content marketing is how B2B food ingredient companies build trust and familiarity with other professionals. With 95 percent of B2B companies using LinkedIn for content marketing and 50 percent of B2B buyers saying they use LinkedIn as a source for making purchase decisions, the platform is clearly a powerful tool for …

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Top Five Consumer Trends Shaping the Food Industry in 2018

Each year, we research food, ingredient and dining trends for the year ahead. In 2017, we focused on clean-label and natural ingredients as well as nonalcoholic beverages, protein-rich snacks and more. Below, we dive into the five biggest trends we believe consumers will look for in 2018. Transparency The natural and clean-label movement is not …

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Five Tips for Implementing a Successful B2B Social Media Strategy

B2B social media is an effective communication platform for food ingredient marketers. When implemented as part of an integrated marketing communications plan, B2B social media provides another platform to reach your target audience, which in turn helps build awareness and visibility for your brand. The key is ensuring your content reaches and resonates well with …

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Millennials: The New B2B Decision Makers in the Food Industry and How to Reach Them Online

As the largest generation in the U.S. labor force, millennials (generally defined as people born between 1980 and the early 2000s) hold a lot of power in the business world. With nearly 73 percent of millennials involved in purchasing decisions for their companies, they have become an important audience for B2B food ingredient marketing—and their …

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