Research shows that 40 percent of the workforce is now made up of millennials, which is expected to grow to 75 percent by 2027. With over one billion monthly active users on Instagram and half of all millennials actively using the social media platform to stay connected, Instagram is a powerful tool for reaching and …
Instagram Strategies for B2B Food Ingredient Marketing Read More »
Twitter is the second most popular social network for B2B marketers, with nearly 80 percent of business professionals using it to distribute regular content. And with more than 330 million monthly active users and 500 million tweets sent per day, it’s one of the largest, rapid-fire news sources for just about everything. In fact, many …
A common misconception among marketers is that Facebook isn’t where business-to-business (B2B) professionals go to engage with customers and prospects. That couldn’t be further from the truth. B2B decision-makers are on Facebook — a lot. If your food ingredient company doesn’t already have a Facebook page, you could miss hundreds of opportunities to put your …
In today’s digital age, content marketing is how B2B food ingredient companies build trust and familiarity with other professionals. With 95 percent of B2B companies using LinkedIn for content marketing and 50 percent of B2B buyers saying they use LinkedIn as a source for making purchase decisions, the platform is clearly a powerful tool for …
Each year, we research food, ingredient and dining trends for the year ahead. In 2017, we focused on clean-label and natural ingredients as well as nonalcoholic beverages, protein-rich snacks and more. Below, we dive into the five biggest trends consumer trends for 2018. Consumer Trends Headed Your Way Transparency The natural and clean-label movement is …
Consumer Trends Shaping the Food Industry in 2018 Read More »
B2B social media is an effective communication platform for food ingredient marketers. When implemented as part of an integrated marketing communications plan, B2B social media provides another platform to reach your target audience, which in turn helps build awareness and visibility for your brand. The key is ensuring your content reaches and resonates well with …
Implementing a Successful B2B Social Media Strategy Read More »
As the largest generation in the U.S. labor force, millennials (generally defined as people born between 1980 and the early 2000s) hold much power in the business world. With nearly 73 percent of millennials involved in purchasing decisions for their companies, they have become an important audience for B2B food ingredient marketing—and their coworkers value …
Millennials: The New Decision-Maker in the Food Industry Read More »
The digital age has forever changed the way B2B food ingredient marketers make purchase decisions and stay up to date on the latest trends. With the number of social media users projected to climb to 2.9 billion by 2020, there has never been a better time to adopt the platform as part of your B2B …
The Growth of B2B Social Media in the Food Ingredient Industry Read More »
In parts 1 and 2 of our series, B2B Social Media for Food Ingredient Marketers, we looked at the growth of B2B social media, the importance of utilizing platforms that your audience is using and engaging with those individuals enterprise-wide. To wrap up our series, we’ll look at how to integrate B2B social media into …
B2B Social Media for Food Ingredient Marketers Part 3 Read More »
