A recent FoodProcessing.com feature was headlined “Ingredient Suppliers Specializing in Custom Mixes of Ingredients.” The article described how many ingredient suppliers have begun to focus on creating customized ingredient blends and mixes for specific customer applications. We have seen and heard the same message from the ingredient manufacturers at the major trade shows over the last few […]
Customizing Ingredients Becomes the Norm Read More »
From making products healthier to incorporating sustainability to implementing advertising and marketing initiatives, more and more food companies are finding ways to get creative with their products. Fast Company recently released its 2011 “50 Most Innovative Companies” issue that highlighted the 10 most innovative food companies. These companies were recognized for thinking outside the conventional box, taking risks
10 Most Innovative Food Companies Read More »
RC Fine Foods has entered into the already crowded sodium reduction ingredient market with its new line of reduced sodium bases for soups, sauces and gravies. The new bases maintain the desired flavors but significantly reduce the overall levels of sodium. The product varieties include chicken, beef, seafood and vegetable, so the sodium reduction possibilities
RC Fine Foods Launches Smart Sodium 400 Read More »
Those of you in milling and baking may be familiar with the Grain Foods Foundation —a joint venture of members in the milling and baking industries. This foundation started a movement called Go with the grain, dedicated to increasing knowledge of grain-based foods and the dietary benefits. With this movement, the foundation has also created a
Using Third-Party Sites to Help Promote Your Product Read More »
SensoryEffects—a supplier of customized, technology-driven food and beverage solutions—has just launched a rebranding campaign, positioning three ingredient companies under one SensoryEffects brand. The three companies—Diehl Food Ingredients, SensoryEffects Flavor Systems, and US Foods—will now run as three business units: Powder Systems, Flavor Systems and Cereal Systems. SensoryEffects is less than five years old and is
Sensory Effects New Rebranding Read More »
P.F. Chang’s China Bistro is a popular dining establishment that has recently boarded the ever-growing, now-in-your-grocery-store-freezer train. Having just unveiled its new line of frozen entrees, P.F. Chang’s has designed a new website—PFChangsHomeMenu.com—dedicated to the new products. Although product specific websites are not as uncommon for new product lines, it’s the clean, simple approach of
P.F. Chang’s New Product Site is Easy on the Ice Read More »
Burke—a provider of fully cooked meat products for the foodservice and prepared food industries—offers a wide range of resources on its site. While many of these resources are becoming quite common, such as blogs and recipes (although, both are still GREAT additions to any site), Burke also offers customers a tool to create custom promotional
Burke’s Positive Promotions Program Helps Increase Sales Read More »
National Starch Food Innovation (NSFI) has taken two unique approaches to advertising its services. First, it has trademarked the term “Starchology,” deeming it the solution to many things, such as cutting costs by replacing butter and oil in bakery or savory products. Secondly, when viewers click on banner ads promoting Starchology, instead of being directed
National Starch Defines Starchology™ Read More »
The Tabasco brand Industrial Ingredients website is playfully challenging its customers to “Play With Your Food.” The site’s look and feel puts a fun spin on the simple sites you see every day, which, in effect, is what it’s saying Tabasco ingredients can do for your products. Customers can search through products and formulations, request
Tabasco® Offers Co-Branding to Customers Read More »
The 2010 IFT show in Chicago presented its widest range of online tools yet, providing attendees with multiple opportunities to connect and communicate. Savvy food ingredient marketers took advantage of the IFT online presence to promote their show offerings, and drive traffic to their booths. In a previous blog post we reviewed the IFT’s tools
IFT Online Tools Generate Buzz for Ingredient Marketers Read More »
