Having a PR team that shares your passion for the industry can help you generate awareness about your company, position your team as a resource and build credibility. Deb Murray Food industry leaders and marketers know the importance of effective public relations (PR). From press releases to talking points that prepare your team for media […]
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Crisis communications should not be taken lightly, especially in the food and beverage industry. Food and beverage companies, including ingredient companies, face major reputational risks when hit with crises, such as environmental contamination, food safety recalls, workplace emergencies and governmental investigations. It’s important to anticipate these situations early and have a clear set of strategies
Effective Crisis Communications Strategies for Food Ingredient Marketers Read More »
Today’s business-to-business (B2B) food ingredient marketers know an abundance of high-quality images available at a minimal cost — and they’re only a click away. Since stock images are easy to download for next to nothing, you may question the value of original photography. Why spend the time and money on a custom photo shoot when
Why You Should Invest in Custom Photography Read More »
This week we feature guest blogger Mark Crowell, founder and principal culinologist at CuliNex, sharing his thoughts on the kinds of questions you need to ask yourself in order to hire a consultant who’s a good fit for your needs. CuliNex is one of the food industry’s premier consulting firms providing product development and strategic
Guest Correspondent Mark Crowell Shares How to Hire the Right Consultant Read More »
