Content Marketing

Four Reasons Your Food Ingredient Company Should Invest in Custom Photography

Today’s business-to-business (B2B) food ingredient marketers know there is an abundance of high-quality images available at a minimal cost — and they’re only a click away. Since stock images are easy to download for next to nothing, you may find yourself questioning the value of original photography. Why spend the time and money on a …

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Carmi Flavors: Best Practices for Exporting US Food & Beverage Products Overseas

As mentioned in a previous blog post, Carmi Flavors does a great job of content marketing through their targeted email newsletters. We’ve recently partnered with them on sharing content. Featured below is an article that was written by Lindsey Radek from Carmi Flavors about best practices for exporting US food & beverage products overseas. Best …

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Content Marketing for Food Ingredient Companies

The Content Marketing Institute (CMI) and MarketingProfs recently published their third annual research results, 2013 B2B Content Marketing Benchmarks, Budgets and Trends. Sponsored by Brightcove, over 1,400 B2B marketers in North America, from diverse industries and a wide range of company sizes, were surveyed in August 2012. Based on the survey results, B2B marketers are …

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Stealth Marketing Goes Mainstream for Food Ingredient Companies

Stealth marketing has garnered considerable attention over the past year in food ingredient marketing channels. Stealth marketing is the practice in which food manufacturers and processors change their formulations to achieve some improved nutritional or health-and-wellness attribute but don’t publicize that fact or even mention it in packaging or marketing communications. This has been a …

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Bernardi’s Fully Stocked Web Site

When it comes to giving its customers the information they want, Bernardi Frozen Italian Specialties is right on point. In addition to Bernardi product information, customers have access to recipe ideas, cooking instructions and a chef blog. The Web site also contains food service news, marketing tools to help customers sell and even a “Cook …

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Keep Things Convenient and Simple

In this fast-paced world, fewer people stop to smell the roses, and probably won’t until the iPhone comes out with a scratch-and-sniff application. Time is of the essence and convenience is almost expected. To accommodate this, Kerry Ingredients & Flavours, Americas has created a “Quick Discovery” tool where online visitors can quickly explore technologies and …

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Offering Market Information Can Increase Customer Engagement

Staying up on market trends is important for many food ingredient buyers. Instead of letting your customer travel to another site, why not include market information directly on your site? Kraft Food Ingredients provides its customers with a Commodity Market Update. Here, the customer can ponder over a consolidated overview of the most recent market …

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Association Blogs

Two industry association blogs that are branded well and have a good presence are California Raisins and National Peanut Board, found at these respective sites:       http://blog.loveyourraisins.com                   http://energyforthegoodlife.org Best practices these sites have incorporated: 1. Create a unique URL address.  Have fun with it. But make sure that it represents your brand and …

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Trade Publication Blogs

Food ingredient-focused trade publications have started to utilize blogs as well. This blog from bakingbuyer.com is targeted toward retail bakers and utilizes one baker’s personal life experiences to generate content. The blog provides insights into different bakeries and bakers by highlighting features that set them apart and have made them successful. There are two key …

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