Two industry association blogs that are branded well and have a good presence are California Raisins and National Peanut Board, found at these respective sites: http://blog.loveyourraisins.com http://energyforthegoodlife.org Best practices these sites have incorporated: 1. Create a unique URL address. Have fun with it. But make sure that it represents your brand and […]
Food ingredient-focused trade publications have started to utilize blogs as well. This blog from bakingbuyer.com is targeted toward retail bakers and utilizes one baker’s personal life experiences to generate content. The blog provides insights into different bakeries and bakers by highlighting features that set them apart and have made them successful. There are two key
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Welcome to our new blog titled See What’s Working. Our focus is on marketing communications in the food ingredient industry. We plan to bring news, comments and examples of the best practices and best programs being used by the most successful food ingredient companies in today’s marketplace. In part, this blog is an extension of
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