Email Marketing

Carmi Flavors Uses Channel-specific Email Marketing to Target Customers and Prospects

We are always on the lookout for good content-marketing campaigns. One of the platforms we look to is email. Email marketing is considered a best practice to use for generating sales leads. Since most people, on average, receive over a hundred emails a day, email marketing can have its challenges. But, those challenges can easily …

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Salt Swap Initiative is Leading the Way in Australia’s Sodium Reduction

Recently we received a newsletter from Nu-Tek Salt Australasia—Nu-Tek Food Science’s Australasia partner— highlighting a new program, Drop the Salt Lithgow and its exciting health initiative, Salt Swap Lithgow. This program has been featured in the Lithgow Mercury news and is supported by The George Institute for Global Health, Lithgow City Council, local business and …

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Chiquita Fruit Solutions is Spinnovating

To help promote fresh ideas in fruit flavors, Chiquita Fruit Solutions launched their online interactive tool, the Chiquita SpinnovatorTM, at the RCA show in Charlotte, NC back in March. Housed on the Chiquita Fruit Solutions website, the Spinnovator allows users to experiment and open their imaginations to develop unique applications using Chiquita’s five fruit ingredients: …

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You’ve Got Mail! Using Email to Promote Traditional Marketing

When it comes to promoting a traditional media tactic, for example, a monthly subscription newsletter, one of the best ways to engage an audience is to use a new media tactic, such as an email blast. King Arthur® Flour recently sent an email blast encouraging readers to subscribe to their 24-page bimonthly newsletter, The Baking Sheet®. By …

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Use Multiple Publishing Platforms to Communicate Your Message

Our food ingredient team has previously blogged about email blasts being sent from the Sosland Publishing platform. We’d also like to showcase this Malaysia Palm Oil Solution Center email blast sent by the VIRGO Publishing platform. This e-mail, sponsored by The Malaysian Palm Oil Council, promotes a landing page (designed by VIRGO) and contains facts, links, slideshows and videos on this important …

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Baking Buyer Email Blast Stars California Raisins

We recently received the latest email blast from bakingbuyer.com, which focuses on Discovering America’s Bakeries. Sponsored by the California Raisin Marketing Board, Baking Buyer provides a weekly look at bakers across the U.S., highlighting their success stories and business insights. This latest email features a visit to the historic Graeter’s Bakery in Cincinnati, and includes …

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BakeMark E-zine Showcases Rockin’ Bakers

Anderson Partners Food Ingredients has previously highlighted BakeMark’s advertising tactics, and we were excited to receive an email invitation to view BakeMark’s latest edition of their digital magazine, Bakin’ n Rockin’. The playful email blast provides an all-access link to BakeMark’s latest e-zine, which spotlights one influential baker, showcases their creations and offers a brief …

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Watson Uses Email Blast to Introduce New Product Line

We recently received an email blast from Watson, Inc., promoting their new gluten-free ingredients product line. The email blast opens by asking the audience to consider Watson as their gluten-free problem solver, offering various mixes for bread and muffin products, superior flavor and texture, technical assistance and product innovation, as well as alternatives to the ordinary. Specifically, this …

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