Traceability Tools Becoming More Prevalent in Food Ingredient Marketing

We recently wrote a post regarding the new traceability tool for consumers that Fresh Express (a Chiquita company) launched earlier in the spring. With one of the first consumer-targeted tools in the produce channel, Fresh Express clearly took an early lead in B-to-C traceability positioning. Traceability tools have received renewed interest for their B-to-B applications …

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