IFT

Exhibiting at a Virtual Trade Show

Top Tips for Taking Your Booth Virtual In the post-pandemic era, trade shows are going online to keep attendees safe and adhere to health restrictions in cities across the U.S. Online trade shows, like their physical counterparts, can still be a good way to bring together industry professionals from across the country to share ideas […]

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Customer Engagement at IFT16

Food ingredient marketers know what it takes to have a successful trade show exhibit. Strong branding, the right messaging, customer engagement tactics, a well-designed booth space and a knowledgeable team are all essential to make a company’s trade show presence a successful one. And the best gauge of how well all these pieces are working

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An Active Voice in Food Ingredients

The Institute of Food Technologists’ (IFT) Annual Meeting and Food Expo is quickly approaching and this year’s event looks to provide a lot of opportunity for those in attendance as more than 1,000 exhibitors and 23,000 professionals from all over the world gather in Chicago. One of the largest food ingredient trade shows of the

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Branding Your R&D Capabilities

Recently, we wrote about the impact that the clean-label movement is making throughout the food ingredient industry and how that impact influenced a lot of the messaging we saw at IFT this year. As the food industry continues to ride the wave of reformulations and better-for-you product rollouts, a flurry of action is taking place

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Ardent Mills Mobile Innovation Center: Driving Grain Innovation to Customers

As mentioned in our IFT ҅14 Round Up blog post, Ardent Mills unveiled their newly formed company that combines the operations of ConAgra Mills and Horizon Milling and introduced their new customer engagement vehicle, the Mobile Innovation Center (MIC). At 57-feet-long, the MIC is a state-of-the-art culinary center with a multipurpose platform designed to bring

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IFT ’14 Roundup: New Product Launches, Trends, Introduction of Ardent Mills

From June 21-24, I was in New Orleans at the Institute of Food Technologists’ (IFT) Annual Meeting and Food Expo with more than 16,400 food professionals from all over the globe, to learn about the latest product and ingredient innovations, as well as identify trends that will shape the industry. This year’s show featured 1,120 exhibitors and

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